
Why Stop Soldier Suicide? This is why.
In early 2016, the “22” number finally stuck, manifesting with the “22 push-up challenge.” In this challenge, veteran supporters — individuals and brands alike— recorded themselves knocking out 22 push-ups, posted the video to social media and nominated others to carry the message forward.
While the challenge spread like wildfire and generated tremendous awareness, it lacked one vital element: Action for change.